Meet Lisa Hocker: Lawyer turned Best-Selling Author
After practicing law for just under two decades, Lisa Hocker fell into the field of Multilevel Marketing (MLM). Even though she had a long list of victories in jury trials, Lisa still felt inclined towards network marketing. To follow her passion, she closed her law firm and began to learn simple and effective ways to grow a business. So began Lisa’s journey as an entrepreneur.
When she first joined her MLM, she was convinced it was a scam. However, in reality, she has learned that direct selling is a legitimate business that has the potential to generate good income. This inspired her to help other entrepreneurs start their businesses without any fear, confusion or anxiety. As a result, Lisa started working on a simple and efficient system that could be run on a daily basis. During the first 6 to 8 months, she had refined her daily operating methods. Lisa’s strong work ethic and deep understanding of the value of time and money had started to grab her attention because her system was working well. Her performances helped her become one of the biggest recruiters in her direct sales business and sell a lot of products.
Things jumped up when Lisa decided to compile her system into a book called “Direct AF Sales”. Here she shared her personal experiences that could help young entrepreneurs change the way they approach their business. She believed that through her book readers could become “laser focused” and produce the results they hoped to achieve. As she states, “this is for any entrepreneur who is fed up with getting in their own way, who is fed up with quitting and starting their business to death or who just has no direction or direction. idea of what they need to do each day to reach their goal.
As Lisa worked on her book, the thought of putting her system on a “dice” struck her. She wanted to put her daily five steps method on five sides of the dice and on the remaining seven sides she wanted to put other income generating activities. Lisa’s main motive was to create fun for people and give them specific, concrete steps in a fun way. For example, a person might just wake up in the morning, roll the dice, find two action steps for the day, and aim to complete them. That way, when an entrepreneur went to bed at night, he would be content with the idea that he wasted no time that day. While there are many books out there for learning network marketing, Lisa Hocker’s Dice are a unique way to do it!